VentureBeat: Read Dean Takahashi’s full-length review of Game-Based Marketing.

“If you haven’t applied games to marketing, advertising or brand management, you’ll want to get and study this book – or it could be game over for you.”
Jonathan Epstein, CEO of In-Game Ad Firm DoubleFusion and Founding CEO of Gamespot.com

“The power of games to affect consumer behavior is almost limitless and examples are all around us. Game-Based Marketing is the first comprehensive look at combining the power of games with marketing to create an exciting new user paradigm: Funware. This is clearly the future.”
Joel Brodie, CEO & Founder – Gamezebo.com

“Games are busting out of their traditional borders. No one knows that better than Gabe Zichermann who hit upon the insight early on that everybody, not just game makers, should use game-like tricks to enthrall fans.”
Dean Takahashi, Editor of VentureBeat

“If you think games have already taken over the living room, wait until you see what they can do to advertising. Co-writers Zichermann and Linder have put forth cutting edge concepts about the power of game design in non-gaming contexts. And you get five Achievement points if you read this endorsement.”
Bing Gordon, Venture Partner: KPCB and Former CCO of Electronic Arts