Game-Based Marketing

Get a Free New Chapter on Location & Social Shopping

gzicherm — Tue, 28 Dec 2010 18:42:40 +0000

Two of the topics that didn’t make it into Game-Based Marketing due to publication timing were social shopping and location-based networks. Today we’ve rectified that by releasing a new chapter called Social Shopping & Location-Based Gamification. We cover how social shopping sites like Groupon and Gilt use game mechanics and how Foursquare and MyTown are cornering the market on location.

It’s completely free to our readers, and all you have to do is fill out the form.

Fun is the Future of Business

gzicherm — Sat, 31 Jul 2010 05:05:01 +0000

From Foursquare and Farmville to the frequent fliers popularized in Up in the Air, playing “everyday games” has become an obsession that’s entered the popular culture, mirroring the worldwide growth of interactive entertainment. Smart organizations like Chase and the US Army are getting on the bandwagon, offering loyalty programs and game experiences that pay out in cash, miles and virtual rewards for all kinds of activities, driving growth, community engagement and customer loyalty at a fraction of the cost of traditional marketing. Authors Gabe Zichermann and Joselin Linder have spent the past ten years chronicling the rise of the everyday games we play and in their book “Game-Based Marketing” (Wiley, March 2010, $24.95) they show how successful companies are shaping our fun future, and how savvy organizations of all sizes can play to win.

Order Game-Based Marketing Today

Book Launch Party (Game-Based Marketing) NYC

gzicherm — Sat, 10 Apr 2010 16:04:00 +0000

If you’re in NYC on April 26th, please join us for the official launch of Game-Based Marketing at West Third Common, from 630-830pm. There will be drink specials, apps and books for sale – plus you can meet the authors and network with other folks interested in game mechanics.

RSVP on Facebook (you can also download the iCal event from this link)

Use Game-Based Marketing for Non-Profits

gzicherm — Sun, 07 Mar 2010 21:39:02 +0000

With increasing frequency, we’ve been asked to speak to various groups about the use of game mechanics and funware in their businesses. This is a recent presentation covering the use of Funware in non-profit contexts.

Praise for Game-Based Marketing

gzicherm — Sun, 28 Feb 2010 21:08:54 +0000

Early reviews of Game-Based Marketing have been tremendous. Here’s one of our favorites:

“If you think games have already taken over the living room, wait until you see what they can do to advertising. Co-writers Zichermann and Linder have put forth cutting edge concepts about the power of game design in non-gaming contexts. And you get five Achievement points if you read this endorsement.” -Bing Gordon, Venture Partner: KPCB and Former CCO of Electronic Arts

For more great reviews of Game-Based Marketing, check out our reviews page.