The Authors
Gabe Zichermann (b. 1974) is an entrepreneur, author and public speaker that coined the term “Funware” to describe the use of game mechanics in non-game contexts. As co-author of the book “Game-Based Marketing” (Wiley, 2010), Zichermann makes a compelling case for the use of games and game mechanics in everyday life, the web and business. Gabe is the CEO of professional mobile social networking startup beamME where he’s working hard to bring fun to every aspect of interpersonal business. A native of Canada and resident of NYC, Gabe frequently muses about games and the world at http://funwareblog.com
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Email Gabe at gzicherm *at* gmail
Joselin Linder is a pop culture writer, filmmaker, and entrepreneur. She currently lives in Brooklyn.
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The Authors
