Fun is the Future of Business
31Jul10
From Foursquare and Farmville to the frequent fliers popularized in Up in the Air, playing “everyday games” has become an obsession that’s entered the popular culture, mirroring the worldwide growth of interactive entertainment. Smart organizations like Chase and the US Army are getting on the bandwagon, offering loyalty programs and game experiences that pay out in cash, miles and virtual rewards for all kinds of activities, driving growth, community engagement and customer loyalty at a fraction of the cost of traditional marketing. Authors Gabe Zichermann and Joselin Linder have spent the past ten years chronicling the rise of the everyday games we play and in their book “Game-Based Marketing” (Wiley, March 2010, $24.95) they show how successful companies are shaping our fun future, and how savvy organizations of all sizes can play to win.
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I just came across this blog- this is a fascinating area with a lot of unexplored potential, I’m really looking forward to the book.
I’m working on a project that will launch in two weeks, and thinking about how to turn our focus into a game was a pivot point for making the idea sticky and worthwhile.
I’m not quite ready to discuss the project publicly, but Gabe or Joselin (or anyone else for that matter), I’d be happy to discuss via email. jessecmaddoxATgmail
This blog is on the top of my reader list every morning. I just finished reading the “Game-based Marketing” and it generated more new creative ideas than I’ve had in the last two years.
I’m fired up to experiment with the concepts at several of my business ventures.
3/4 through your book. Outstanding insights! I’m the CEO of aisle411, a mobile application solution for in-store shopping. We’re incorporating a dynamic game-based loyalty program within our application. Can you provide some links to technology tools you recommend for incorporating into our system, such as managing leader boards, points management systems, and rewards integrations points?
Thanks!