Praise for Game-Based Marketing

28Feb10

Early reviews of Game-Based Marketing have been tremendous. Here’s one of our favorites:

“If you think games have already taken over the living room, wait until you see what they can do to advertising. Co-writers Zichermann and Linder have put forth cutting edge concepts about the power of game design in non-gaming contexts. And you get five Achievement points if you read this endorsement.” -Bing Gordon, Venture Partner: KPCB and Former CCO of Electronic Arts

For more great reviews of Game-Based Marketing, check out our reviews page.

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